Save a lot of time, make the most of market opportunities and get help with pre-sales activities
Can pre-sales activities be delegated in some form to an external marketing agency? From experience we can see that, with good organization, it can very well!
The success of a sale often depends on thorough preparation before a sale takes place. The pre-sales phase therefore plays a key role in ensuring that potential customers not only understand your offer, but are interested enough in the next steps. This is where pre-sales activities come into play, which we can perform as your marketing agency.
Key pre-sales activities that a marketing agency can do for you, save you a lot of time and help you make the most of market opportunities...
1. Let's analyze your market and competition
The first and perhaps most important pre-sales activity is a detailed market analysis. The agency analyzes your industry, trends, competitors, and future clients, to understand where the biggest opportunities are.
Analysis includes: identifying your main competitors and their strategies, identifying market opportunities that your company can fill, and analyzing the demand for your products or services in a particular segment.
2. Creating a lead generation strategy
Lead generation, or lead generation, is crucial for the pre-sales phase. The agency creates and implements a strategy for collecting quality leads for you using various tools and channels, such as: e-mail marketing, Google Adwords, social networks, search engine optimization or the so-called search engine optimization. SEO, webinars, whitepapers, and e-books.
The leads that come from these campaigns become really interested in your products or services, which makes it much easier to sell later.
3. Content Creation and Distribution
Quality content plays a key role in educating and attracting potential clients. The agency proposes content tailored to each step of the sales funnel, from awareness to consideration and final decision. This may include:
- Blogs and articles that solve your target audience's problems.
- Case studies that showcase the successes of your past customers.
- Videos, tutorials, and infographics that explain the value of your solutions.
4. Segmentation and qualification of leads
Once the agency has generated leads, the next step is to segment and qualify them. This involves evaluating each lead according to criteria such as industry, company size, budget, and interest in your offering. In this way, the sales team can focus only on those leads that have the highest potential for conversion. Also, to get the most out of each lead for the next quarters and years of cooperation.
5. Campaign Nurturing
For leads who are not ready to make a decision right away, the agency can create nurturing campaigns. This type of campaign keeps potential customers interested through personalized information, which slowly "warms up" them for the sales process. Nurturing campaigns are also a great long-term strategy, which ensures that your leads remain interested until they are ready to buy.
6. Setting up a CRM system
The agency can implement and maintain your CRM system that allows everyone who participates in sales within your team to monitor all leads, their interactions and status in the sales process. CRM systems help sales teams stay organized, communicate effectively with leads, and not miss follow-up opportunities.
7. Creating personalized offers
One of the key pre-sales activities is the creation of personalized offers. Based on your brief and detailed analysis, the agency proposes the most optimal sales messages with specific calls to action. They greatly increase the chances of success in sales.
Agency as a long-term partner
Unfortunately, while we are actively and very successfully engaged in increasing sales for our clients, we hear here and there that we are only planning for the 1st year. And what about after the 1st year? The most successful ones have stopped looking at the agency as a one-time deal, but as a team that, when it brings results, keeps like an 'eye on the head'. No agency can do too much pre-sales well, which is why many often remain rejected.
Shorten the time it takes to close a sale and increase the quality of leads and your potential for success. With good market preparation, analysis, and segmentation, quality content and automated tools will go a long way toward making easier and more efficient sales. Ensure better conversion rates and long-term growth today. Contact us today!
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